Music Marketing & Consultancy // Est. 2025
Every artist has a story, but not every story gets heard. Symbolised by the theatrical masks of comedy and tragedy, we represent the highs, lows, and raw emotion behind independent music by uncovering hidden talent, amplifying unsigned voices, and helping artists build genuine fanbaseswhile staying true to their story.
Because the best stories in music are often the ones still untold.
01
Identity
Your brand defined before the journey begins
02
Strategy
Every campaign rooted in data and intent
03
Growth
Algorithmic signals amplified as they hit
Recent wins: 12M+ Streams Driven // 12 Months, Today's Top Hits // Added, UK Tour // Booked, 2,400+ Pitches // Sent, New Music Friday // Secured, Consequence Review // Published, 100+ Artists // Represented, Apple Music Feature // Placed, 100+ Communities // Built
Our Services
Each fader now reveals what that service actually does. Drag a lane up to surface the right use case, the key signal, and the output it should create.
Brand building + content strategy
If social media doesn't work, the rest won't either. We define your brand, build your identity, and create a world your audience wants to return to.
Artists who need a clear identity, consistent content strategy, and a genuine community built around their music.
Engagement quality, follower growth, and whether content is converting attention into genuine, lasting fans.
Brand identity + content plan
Proof
Identity before anything else, always
Output
Brand identity + content plan
SOCIAL MEDIA
Foundation lane
Brand building + content strategy
18+
Brand clarity
44+
Content cadence
70+
Audience building
Identity before anything else, always
SPOTIFY GROWTH
Growth lane
Meta ads converting to streams
18+
Stream quality
44+
Save rate
70+
Algo support
Real listeners. Real intent. No shortcuts.
PLAYLISTING
Discovery lane
100% vetted curator network
18+
Curator vetting
44+
Organic reach
70+
Algo spillover
100% vetted, zero bots, organic only
YOUTUBE ADS
Video lane
Google + YouTube advertising
18+
View quality
44+
Fan conversion
70+
Channel growth
Meaningful views, not vanity metrics
TOURING
Live lane
Global showcase tour management
18+
Market data
44+
Tour routing
70+
Live logistics
Every tour backed by data, never guesswork
Drag a fader or use arrow keys. The higher the lane, the more of its readout gets revealed.
Who We Are
Our founders started the company after decades working across the music industry and the digital space, increasingly frustrated with how artists were misinformed or misled at every stage of their career. At USMG, we built a different approach. The focus is always on long-term, meaningful growth rather than short-term noise.
Because the best stories in music are often the ones still untold.
01
Every artist treated as an individual, with every campaign rooted in strategy, not a template.
02
Founded after decades in the music industry, built out of frustration with how artists are mistreated and a huge passion for sound.
03
Long-term, meaningful growth over short-term noise at every stage of your career.
Team 01
SAMMY
Head of Artist Development
Sammy specialises in building powerful, distinctive artist brands that cut through today's crowded music landscape. With over 20 years of experience across the global music industry, Sammy has worked as a professional musician, A&R, artist manager, and marketer across multiple international markets.
All Time Fav Acts
Team 02
CHRIS JONES
Head of A&R
With over six years of dedicated experience across the music industry, Chris is a versatile professional who has supported artists at every career stage through his expertise in management, bookings, and marketing. A true northern soul with an unwavering passion for music, he thrives on artist growth and success, finding his greatest fulfillment in helping talent navigate the industry to reach their full potential and achieve new heights.
All Time Fav Acts
Team 03
SARAH-MAE
A&R Executive
Sarah-Mae is passionate about discovering and developing artists with authentic voices and long-term potential. With a natural ear for talent and a deep love for music, she focuses on identifying what makes each artist unique and helping shape their creative direction. Driven by a genuine commitment to artist growth, Sarah-Mae works closely with talent to nurture their vision and support their journey from early development through to release.
All Time Fav Acts
Team 04
ALEX WEST
A&R Executive
With a British-American perspective and based in the U.S., Alex is focused on connecting with emerging talent and helping artists expand into new markets. With a background as a saxophonist performing across diverse settings — including genre-blending projects fusing metal and wind instrumentation — Alex brings a fresh perspective, a strong ear for originality, and a drive to discover bold artists ready for their next stage of growth.
All Time Fav Acts
Start your session
Tell us about the project, what you are trying to move, and where the current release cycle stands. The clearer the brief, the sharper the plan.
What to include
Release timing, current momentum, and what a good campaign outcome would actually change for you.
Useful links
Spotify, social media links, current visuals, press shots, and anything that helps us understand the project quickly.
Best fit
Artists who want strategic clarity before spending harder on execution and outreach.
